Bloume Cookie Policy
Last Updated: October 2026

This policy sets out the way in which we utilise cookies in the provision of our services including our website, social media, mobile application and any and all other services provided to you as part of our Bloume service offering. It is intended to provide clear, transparent communication on our use of cookies, their purpose and your choices in managing cookies when engaging with our services.

We may update this policy to reflect legal or regulatory changes, changes to the way in which we utilise cookies or manage cookie consent. Changes to this policy will be documented in the last updated date above and material changes will be highlighted on our website in prominent locations.

You may also find information on our use of cookies in our main privacy notice available on our website.

Cookies: What they Are and Why They Are Used

Cookies are a way for us and third parties to recognise you, they are small text files stored directly on your device web browser that can collect, hold and receive information. Cookies can be used across many devices including your mobile phone, laptop, tablet etc. and can be used for storing and receiving identifiers, IP address, website activity and preferences, such as font, zoom language etc. so that you don’t need to enter these each time you visit.

It is important to note that the term cookie refers to multiple technologies. The same functions performed by cookies can also be achieved via SDKs, pixels, plug-ins, beacons etc. When we use the term cookie, in this policy or any other communications, we refer not just to cookies, but all similar technologies performing the same function.

There are two types of cookies, session cookies, and persistent cookies.

Session cookies are used to identify a particular visit to our services and expire after a short period of time, or when you close your browser, ending the session. When the session ends, these cookies are automatically deleted.

Persistent cookies are cookies that remain on your device for a set duration and are not automatically deleted at the end of a browsing session, such as to support a ‘remember me’ request. The duration at which we retain such cookies is determined by the function of the cookie.

There are four categories of cookie:

Essential Cookies

These are essential for us to properly function. This could be to ensure the security of our site, support secure login or maintain service operability, e.g. ensuring our site does not crash.
Essential cookies do not track you, your browsing history or activity for marketing or advertising purposes.
Due to the nature of these cookies, we do not need your consent to use them and they are always on by default.

Necessary Analytical Cookies

These cookies provide us with analytical data which supports delivery of services and management of our platform including, how you navigated to our platform, any technical errors, what you did on our site or drop off rates.
These cookies track your activity when engaging with our services, such as which links you click, or how you navigate our services.
Your personally identifiable information is not shared with third parties, and is not used for targeted marketing or advertising, they are used only for analytics and reporting purposes to support our business activity and development strategies
You have the right to opt out of these cookies if you wish to do so, please see below for more information on opting out.

Analytical Cookies

These cookies provide us with analytical data which supports the maintenance and development of our services, such as error tracking, bounce rates and page views.
These cookies track your activity when engaging with our services, such as which links you click, or how you navigate our services.
These cookies may be shared with third parties as part of our service development and business marketing.
You have the right to opt out of these cookies if you wish to do so, please see below for more information on opting out.

Marketing Cookies

These cookies can track your activity across multiple websites and platforms to build a personalised profile that supports the surfacing of relevant content aligned to your interests.
These cookies are used to support marketing activity such as to prevent repetitive advertisements, measure campaign effectiveness with our third parties, understand how you move across websites and track your digital footprint and to surface adverts more relevant to your personal profile.
At Bloume, marketing cookies do not track your health logs or sensitive content. We have implemented safeguards to prevent inferable data, such as anonymising life stage and preventing tracking on pages containing sensitive content.
We use these cookies with your explicit consent, they are disabled by default and, should you choose to opt in, you can change your mind and disable them at any time without detriment to you or loss of access to our services.

How We Use Cookies and Similar Technologies

We use cookies to ensure the efficient functioning of our website, inform our development and services and for marketing purposes. In some cases, cookies may only be relevant on certain pages of our website but in all cases we will never process personal health data via cookies.

We have provided a page which details all cookies (or similar technologies) we use, where and for what purpose. This also details any other entities who have access to the data collected and whether are an independent third party who may use your data for their own purposes, or if they are acting on our behalf as a sub-processor or service provider.

Click here to see all tracking activity across all Bloume platforms.

Object to Cookies Operated by Bloume

If you object to the use of cookies, you can update your preferences at any time using the cookie settings on our website or within your app. You may withdraw consent for the use of non-essential cookies, including those you have previously consented to, without detriment or limitation of service and without providing a reason. Whilst we will not limit your access to services or seek to prevent or hinder your use of our website as a result of opting out or withdrawing consent for the use of cookies, some of our features and or content may not be available where they rely on the use of such cookies, e.g. remember me features that store your preferences. Please note that essential cookies are always enabled to ensure the proper functioning of our webpages and cannot be disabled for this reason.

Third Party Cookies

Where you have previously consented to the use of third party cookies, you will need to access your internet browser settings to remove and/or withdraw consent for these cookies. The process for doing so will depend on your browser provider and the processes they have implemented, please see links below for more information.

If you wish to opt out of Google Analytics across all websites you can do so by accessing https://tools.google.com/dlpage/gaoptout

Alternatively you can seek more information on cookies, what they are, deleting and blocking them via the About Cookies website, https://www.aboutcookies.org/ or the network Advertising Initiative Opt Out page https://thenai.org/how-to-opt-out/

Cookies and Privacy

You have rights in relation to the use of your data, both under data protection and e-privacy regulations, we must have a legal basis for processing your data under e-privacy regulations (cookie consent) and where the data we collect is identifiable, we must also have a lawful basis under data protection legislation. We ensure compliance with such laws through technical and organisational methods and support our users in exercising and upholding their data privacy rights.

You can find out more about data privacy at BLoume via our Privacy Policy, available via our Trust Centre. If you have any queries in relation to the use of your data or concerns about how your data has been used, please reach out to [email protected] where a member of our privacy team will be happy to assist.